Paper 1: Social Influence

4.1.1  Social influence

  • Types of conformity: internalisation, identification and compliance. Explanations for conformity: informational social influence and normative social influence, and variables affecting conformity including group size, unanimity and task difficulty as investigated by Asch.
  • Conformity to social roles as investigated by Zimbardo.
  • Explanations for obedience: agentic state and legitimacy of authority, and situational variables affecting obedience including proximity, location and uniform, as investigated by Milgram. Dispositional explanation for obedience: the Authoritarian Personality.
  • Explanations of resistance to social influence, including social support and locus of control.
  • Minority influence including reference to consistency, commitment and flexibility.
  • The role of social influence processes in social change.